Date: Fri, 25. February 2011 08:30:37

Image courtesy of Joi Alex Bogusky, former Chief Creative Insurgent at Crispin, Porter & Bogusky, has said often that fear is the mortal enemy of creativity. His new project, Fear Less, is focused on that. He has also said that we need to be fearless, as copywriters, art directors, account planners and so on, in order to do the best work possible. That's all great in theory. But this is 2010. The economy is still in the tank, jobs are scarce and lay-offs, especially in advertising, are common. It's easy enough to be fearless when you have a few million bucks in the bank, but is that same attitude even possible for the average advertising professional? In my opinion, it's tough. Very tough. With a family to support, having no fear of losing your job or upsetting the client is not smart. No one is bulletproof, and everyone has a breaking point. Putting any ad, whether it's a radio spot, billboard or direct mail piece, ahead of putting food on the table and paying your mortgage, is just a complete failure to recognize real priorities. Of course, it is important to have standards, but not at the cost of your livelihood. So, if you do find yourself adopting Bogusky's "fear less" attitude, remember to keep some perspective. Bogusky can be fearless because he has a huge financial safety net. Yes, he built it by being fearless, but as he was building it he compromised on more than one occasion. Use your head. Be a good advertising professional, but be practical. It's no use having no fear if you have no job.Can Advertising Employees Really Be Fearless in This Economy? originally appeared on About.com Advertising on Wednesday, November 17th, 2010 at 00:40:38.Permalink | Comment | Email this

Date: Tue, 7. February 2012 08:17:36

Great idea, well executed, and some terrific insights. Thanks for the recommendation Kristin. For more about brands, read this on competitive ad strategies. Brand Identity Reviewed By a 5-Year Old originally appeared on About.com Advertising on Monday, January 30th, 2012 at 15:30:41.Permalink | Comment | Email this

Date: Thu, 8. December 2011 08:14:48

Colorado Springs, which is a stone's throw from my Denver base, spent $111,000 of taxpayers money on this travesty. Whether or not it was designed by committee is hard to say, although it looks that way. Rotten typography, a clip-art image and some dull, uninspiring colors are bad enough...."Live it up!" as a tag line is painful. And the campaign that comes with it is equally blah. It's a shame that it takes so many people and so much money to create something so forgettable. One great designer, $10,000 and no interference would have given a better result and saved a ton of cash. What a crying shame.$111,000 For This? Really? originally appeared on About.com Advertising on Wednesday, November 16th, 2011 at 15:56:08.Permalink | Comment | Email this

Date: Sat, 4. July 2009 13:53:23

Advertising agencies and Internet companies once viewed one another as foes, but are now coming together to harness the potential for online advertising.

Date: Fri, 15. April 2011 16:06:02

The Long Island Advertising Club, once 600 members strong, is on hiatus, a sign of the times for the advertising industry.

Date: Fri, 25. June 2010 18:33:14

An advertising trade journal reported today that General Motors is again switching its advertising agency for Cadillac.

Date: Fri, 30. September 2011 04:55:22

Skiver Advertising, a Southern California advertising agency adds account executive Eric Gulino .

Date: Fri, 30. September 2011 20:25:15

Members of the advertising industry have come together in an effort to prevent the government's proposed ban on alcohol advertising, it emerged on Friday.

Date: Thu, 29. December 2011 09:50:00

The raunchy promo was hailed the best of the year in a poll of advertising industry chiefs carried out by U.S. magazine Advertising Age.

Date: Fri, 10. October 2008 03:17:33

There's more to finding a job in advertising than just sending your cover letter out to potential employers. Start your advertising career off right with this To Do List right...