Date: Fri, 30. September 2011 04:55:22

Skiver Advertising, a Southern California advertising agency adds account executive Eric Gulino .

Date: Mon, 14. March 2011 00:00:00

What are the key trends and predictions for online advertising? From mobile ads, to real-time bidding and ad-specific technologies, what are the key changes professional web publishers need to pay attention to? Photo credit: Cornishman In this MasterNewMedia guide to the future of online advertising, you can find the most authoritative and interesting articles from the web on this topic, and specifically: Is real-time bidding going to dominate also 2011 online advertising? Mobile display ad spending to rise more than fivefold in europe Web advertising predictions for 2011: publisher technology Six predictions for digital advertising in 2011 What is the outlook for digital advertisers in 2011? Online advertising in 2011: a short analysis of the future trends The 2011 online advertising landscape: what to expect and what to do 2011 online video advertising trends and predictions To analyze and understand how you can use these factors and emerging trends to optimize or reconsider your online advertising strategy, here is where you need to look:

Date: Mon, 9. January 2012 08:14:24

Image courtesy of SharonPak I get many letters about this subject. So many that I had to write about it. Do not be intimidated, do not be browbeaten. You have earned the rate you are setting and as long as it is competitive, there is no reason to back down from it. Read more here:.Advice On Freelance Hourly Rates That Creatives Should Charge originally appeared on About.com Advertising on Wednesday, December 28th, 2011 at 12:54:51.Permalink | Comment | Email this

Date: Wed, 29. June 2011 08:12:23

Screen grab via YouTube Mountain Dew hit this one right out of the park. In this case, the skate park. They've created a giant pinball machine where the skaters take the place of the silver balls. And yes, it's awesome. Although it probably cost quite the pretty penny, it's peanuts compared to the amount of coverage this will get. It's viral and it's also cool. Two great attributes for any brand to be associated with. Nice job MD.Anyone For Giant Pinball? originally appeared on About.com Advertising on Wednesday, June 8th, 2011 at 11:55:25.Permalink | Comment | Email this

Date: Fri, 10. June 2011 08:10:06

Screen grab via YouTube Mountain Dew hit this one right out of the park. In this case, the skate park. They've created a giant pinball machine where the skaters take the place of the silver balls. And yes, it's awesome. Although it probably cost quite the pretty penny, it's peanuts compared to the amount of coverage this will get. It's viral and it's also cool. Two great attributes for any brand to be associated with. Nice job MD.Anyone For Giant Pinball? originally appeared on About.com Advertising on Thursday, June 9th, 2011 at 11:55:25.Permalink | Comment | Email this

Date: Fri, 6. January 2012 08:12:28

Image courtesy of Håkan Dahlström As someone working in the creative department, I hear these phrases a lot: It's too risky. We're not ready to take that step. That's pushing way too far. The problem that is so very difficult to overcome is that creative people think creatively, and see the value of an impactful campaign. But people who spend money buying these ads for their businesses, they analyse risk in a different way. And that, my friends, is why so many mediocre ads are out there right now. There's much more here. If you want to persuade your client to buy a risky campaign, it may be worth telling them that the greatest risk is to play it safe. The Greatest Risk Is Not Taking One originally appeared on About.com Advertising on Tuesday, December 27th, 2011 at 22:55:36.Permalink | Comment | Email this

Date: Thu, 29. September 2011 14:15:46

Advertising Bloomfield Hills advertising agency Berline recently named Jessica Pondell account executive.

Date: Thu, 20. October 2011 20:09:35

An advertising company may bring in electronic billboards to Oxford as the city works to reduce the overall number of advertising signs.

Date: Sun, 31. October 2010 11:10:14

Watching the American 1960s advertising drama Mad Men makes advertising veteran Maurice Levy reminisce with a smile.

Date: Wed, 9. November 2011 13:21:38

The three horsemen of the advertising apocalypse: Microsoft, AOL and Yahoo are partnering in a bid to counter the online advertising dominance of both Google and Facebook.