Date: Thu, 8. December 2011 05:43:22

Social Media and the Advertising Mix was the title of my panel at the MPA Digital conference.  MPA is the Association of Magazine Media, and they were gathered on the 8th floor of the Time - Life Building to discuss "The Social Revolution."   My panel was a gang of four:  me,  Romina Rosado from Us Weekly Digital, Kristine Welker from Hearst Digital Media, and our moderator Tanzina Vega from the New York Times.  We each had 180 seconds to introduce ourselves and share a couple of examples showing how our respective companies were blending social and advertising.  We could only include three slides, but I'm a PowerPoint Jedi.  Here's how I broke it down.

Date: Tue, 24. August 2010 07:02:05

AP - Need an X-ray or stitches? Online, via text message or flashing on a billboard, some emergency rooms are advertising how long the dreaded wait for care will be, with estimates updated every few minutes.

Date: Mon, 11. January 2010 21:04:01

The economic slump has prices for Super Bowl commercial time falling for only the second time in its history, but they are still the most expensive on television.br clear=both style=clear: both;/ br clear=both style=clear: both;/ a href=http://ads.pheedo.com/click.phdo?s=e876434cb557b5b50d079b491a5b8dacp=1img alt= style=border: 0; border=0 src=http://ads.pheedo.com/img.phdo?s=e876434cb557b5b50d079b491a5b8dacp=1//a img alt= height=0 width=0 border=0 style=display:none src=http://a.rfihub.com/eus.gif?eui=2218/br clear=all/ img src=http://ads.pheedo.com/img.phdo?kw= align=absmiddle / a href='http://ads.pheedo.com/click.phdo?s=e876434cb557b5b50d079b491a5b8dacp=64kw=Super+Bowl+advertising'Super Bowl advertising/a - a href='http://ads.pheedo.com/click.phdo?s=e876434cb557b5b50d079b491a5b8dacp=64kw=Television'Television/a - a href='http://ads.pheedo.com/click.phdo?s=e876434cb557b5b50d079b491a5b8dacp=64kw=Super+Bowl'Super Bowl/a - a href='http://ads.pheedo.com/click.phdo?s=e876434cb557b5b50d079b491a5b8dacp=64kw=Advertising'Advertising/a - a href='http://ads.pheedo.com/click.phdo?s=e876434cb557b5b50d079b491a5b8dacp=64kw=Arts'Arts/a

Date: Tue, 8. December 2009 15:25:30

Fizber.com – a US-wide recognized real estate classified portal has announced of free advertising opportunities for realtors and brokers. The web resource boasts of having one of the most effective advertising options for real estate professionals. Now brokers and agent have a unique chance to gain widest exposure ever for their companies’ ads absolutely free of charge. (PRWeb Nov 30, 2009) Read the full story at http://www.prweb.com/releases/2009/11/prweb3266724.htm

Date: Thu, 5. November 2009 23:30:57

How not to get ahead in advertising

Date: Mon, 23. August 2010 18:56:11

AP - Need an X-ray or stitches? Online, via text message or flashing on a billboard, some emergency rooms are advertising how long the dreaded wait for care will be, with estimates updated every few minutes.

Date: Fri, 27. November 2009 15:14:08

Nov. 27: TODAY?s consumer correspondent Janice Lieberman reveals what items you should make sure to grab today and what you should hold off on. (Today Show) Black Friday - Today - Business - Advertising - Marketing and Advertising

Date: Tue, 9. September 2008 21:54:57

Reuters - CBS Corp Chief Executive Les Moonves said national TV advertising remained strong and some local advertising was recovering -- suggesting that marketers haven't cut budgets as deeply as some feared.

Date: Wed, 14. September 2011 08:11:07

Image courtesy of Annie If recent news is to be believed, the stock market took a massive hit when Steve Jobs announced his resignation from Apple.The last figure I heard was $52 billion! Yes, all that money, gone. Wiped out. And all because one man is stepping down. But should investors really be so panicked? Look at the evidence. Jonathan Ive will still lead the way with product design and development, and he's skilled to say the least. A British native, he's been working closely with Jobs since the late nineties. Hmm, that rings a bell. Ah yes, the iPod was launched in 2001, designed and created by none other than Ive. And let's face it, before the iPod came along, Apple was a niche computer platform used mainly be designers and artists. Since then, Apple's music products have helped them take over the electronic world, but although their laptops and computers are growing in popularity, they're still too pricey and niche for the mainstream audience. It's the iPhone, and now iPad, that people want from Apple. And those all came from an Apple under the direction of Ive. The new CEO, Tim Cook, didn't come out of nowhere either. He's effectively been running Apple for quite a while, having been with the company for 13 years. And he's considered to be one of the brightest minds in his field. So, why the fuss? Really, Jobs has always been a master of marketing. He's smart to be sure, but he's all about the presentation. He will be missed, most definitely. He's an icon, a figurehead, a legend in his own right. But his illness has taken a lot out of him in recent years, and Apple has been running on the steam of other people. People who are now in charge. Don't worry. The iPhone 5 launches in October, followed by iPad 3, and then a breakthrough will come like the iPhone. One that will make Apple's stock soar, again. This is merely a tiny drop in a very steep climb for Apple.Steve Jobs Resigns...And? originally appeared on About.com Advertising on Thursday, August 25th, 2011 at 12:34:58.Permalink | Comment | Email this

Date: Mon, 27. October 2008 15:04:53

An anonymous reader writes "Russian regulators will not let Google buy a local online advertising company, halting a $140 million deal agreed to in July. Google had planned to acquire Zao Begun, which has a search and contextual video and text advertising business. Begun is owned by Rambler Media, a Russian company that own various Web sites and runs a search engine. Google said it is reviewing the decision of Russia's Federal Antimonopoly Service (FAS) and hasn't decided how to react. Slashdot has previously covered some of the issues surrounding Google's muscle in the advertising market."pa href="http://tech.slashdot.org/article.pl?sid=08/10/27/0127245amp;from=rss"img src="http://slashdot.org/slashdot-it.pl?from=rssamp;op=imageamp;style=h0amp;sid=08/10/27/0127245"/a/ppa href="http://tech.slashdot.org/article.pl?sid=08/10/27/0127245amp;from=rss"Read more of this story/a at Slashdot./p pa href="http://feedads.googleadservices.com/~a/RZu0rIUzraJb9FnSQI0Y9xD3ywY/a"img src="http://feedads.googleadservices.com/~a/RZu0rIUzraJb9FnSQI0Y9xD3ywY/i" border="0" ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/Slashdot/slashdot/~4/KUTmPNARB8c" height="1" width="1"/